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About Us

China-Britain Business Fusion

Founded in 2011, China-Britain Business Fusion (CBBF) is a multidisciplinary and multi-industry consultancy firm assisting British and Chinese companies with their respective market-entry plans. CBBF builds one-to-one relationship with decision-makers within companies by being highly connected and having highest quality customer service in mind. Working with its partners, CBBF meets corporate clients’ global ambitions by forming business partnerships for their products and services and identifying JVs & M&A targets. CBBF also assist individuals with purchase of real estate, equity investment in the UK Companies, business planning and education for their children.

中英商业融合有限公司

中英商业融合有限公司(CBBF)由罗赛儒先生于2011年创立,我们是一家跨领域、跨产业的咨询公司,协助中英两国的企业制定市场准入战略与计划。我们以高效的资源整合能力和高质量的客户服务,为中英两国的企业建立决策层面一对一的联系。我们与合作伙伴合力,为企业建立跨国界的合作关系,并帮助其准确执行企业合资与并购的目标与决策。我们帮助个人客户在英国进行房地产及股权投资,并帮助其制定商业计划及子女海外教育策略。

Founder

syrus the founder

Syrus is a former CFO with experience in a multitude of UK industries namely in Property, Audit, Telecom, Automotive, Music, Food, Security, Pharmaceuticals and Fashion Retail. This gives Syrus a thorough international experience of preparing the right grounds for marketplace entry. As a former financial controller at the Swire Group, a predominantly based operation in Hong Kong, Syrus gained his first experience of the Far East. It was such tremendous cultural experience that led him to start his own China-Britain consultancy business in 2011.

创始人

罗赛儒,前首席财务官,在诸如房地产、审计、电信、汽车、音乐、食品、安保、制药及时尚产业中拥有丰富经验。基于这些国际经验,罗赛儒在市场准入决策中有较强的判断力。作为太古集团前财务总监,罗赛儒在香港地区获得了亚太市场的经验。这种别样的文化体验促使他于2011年创立了中英商业融合有限公司。

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The Golden Age

China’s social development reforms headed by a mass scale urbanization programme have created challenges but also raised wealth and cross-border investments. China’s going-global program, more recently supported by the 13th Five-Year Plan (2016-2020) has generated a shift from a manufacturing driven economy to one of service. Collaboration in major projects such as “One Belt One Road” is an exciting example of collaboration between our nations’. China is no longer the manufacturing engine of the world but a sovereign that demands social and technological progress and entrepreneurial change where branding is gradually replacing a push for the sale of products. The focus is now on innovation, entrepreneurism and quality of growth.

黄金时代

中国城市化进程带来的社会改革与快速发展,为跨国投资带来了崭新的机遇。中国第十三个五年计划确定了中国的全球发展战略,并将带领中国制造业全面升级,从制造经济走向服务经济。随着中英两国迎来了两国关系的“黄金时代”,两国也迎来更多的合作机会与更紧密的合作关系。“一带一路”即是这样的跨国合作项目之一。中国将从世界制造机器转型成为更具创新能力的经济体,达到“大众创业,万众创新”。此过程依赖社会、科技与创业的相应转变,品牌建设将取代单纯效益。创新,创业与高质量将成为发展的首要目的。

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