Founded in 2011, China-Britain Business Fusion (CBBF) is a multidisciplinary and multi-industry consultancy firm assisting British and Chinese companies with their respective market-entry plans. CBBF builds one-to-one relationship with decision-makers within companies by being highly connected and having highest quality customer service in mind. Working with its partners, CBBF meets corporate clients’ global ambitions by forming business partnerships for their products and services and identifying JVs & M&A targets. CBBF also assist individuals with purchase of real estate, equity investment in the UK Companies, business planning and education for their children.
Syrus is a former CFO with experience in a multitude of UK industries namely in Property, Audit, Telecom, Automotive, Music, Food, Security, Pharmaceuticals and Fashion Retail. This gives Syrus a thorough international experience of preparing the right grounds for marketplace entry. As a former financial controller at the Swire Group, a predominantly based operation in Hong Kong, Syrus gained his first experience of the Far East. It was such tremendous cultural experience that led him to start his own China-Britain consultancy business in 2011.
China’s social development reforms headed by a mass scale urbanization programme have created challenges but also raised wealth and cross-border investments. China’s going-global program, more recently supported by the 13th Five-Year Plan (2016-2020) has generated a shift from a manufacturing driven economy to one of service. Collaboration in major projects such as “One Belt One Road” is an exciting example of collaboration between our nations’. China is no longer the manufacturing engine of the world but a sovereign that demands social and technological progress and entrepreneurial change where branding is gradually replacing a push for the sale of products. The focus is now on innovation, entrepreneurism and quality of growth.