Strategic advice with China market entry and projects
Identification and evaluation of potential partners
Company set-up and legal formation with the most effective structure
Lawyers to advise on Intellectual Property Rights and Trademark Registration
Branding, Marketing and promotion
中国市场准入策略
中国市场准入策略与项目的策略咨询
确定与评估目标合作伙伴
公司成立与法律结构咨询
知识产权与商标注册
品牌化与市场推广
Direct introduction
Identify and introduce Chinese partners in sales and distribution or formation of JV
Facilitate and support contract negotiation
Office Logistics, Company Set up
Setting up of a China-based Office to act as a operational satellite office working on behalf of the western company in administration and negotiations with partners
Lawyers to advise on Intellectual Property Rights – Trademark Registration
Set up workshop, participate in trade exhibition
Long-term set up and register Chinese company (WFOE), identify best city tier location
Defining Chinese promotional parameters and marketing strategy
Creating a Chinese name for the business, in line with Chinese culture
Identifying Unique Selling Point in Chinese
Preparing an international Mission Statement in Chinese
Chinese introductions to Western Company’s Website
Creating a landing page on client’s website in Chinese. Content in Chinese with strong brand concept
Include one creative article about client’s business written in Chinese
Setting up a Content marketing strategy to attract and retain customers, directing and leading target audience
Promotion through selected Chinese Press, setting up of press conference
PR activities to include marketing and brand promotion
Setting up of an event or workshop inviting Chinese communities promoting services and products
Video introduction in Chinese or Video documentary in Chinese with a story (blogs or customer reviews). Video to be used on client’s website or as a release on YouTube, Youku and TV
Marketing Tool- Chinese Social Media- WeChat
Use WeChat platform to create a Chinese campaign page in the client's website and direct visitors to that page
Produce one creative article written in Chinese and distribute through WeChat
Build up client’s own Chinese followers through WeChat or Weibo platforms
Market Study and Insight
Conduct Feasibility Study including research for market entry strategy
Main Players & Market Share
Competition & Marketing approach
Sales Channels & Pricing policy
Cultural and limited language training
“Doing business with China” Cultural Workshop/Training for corporate
Teaching of basic Mandarin language for executives
UK market entry strategy
Strategic advice with UK market entry and projects
Defining and targeting investment in UK
Identifying Merger and acquisition targets
Company set-up and legal formation with the most effective structure
Branding, Marketing and promotion
Ongoing business management
英国市场准入策略
英国市场准入策略与项目策略顾问
确定英国投资目标
确定合资与并购目标
公司成立与法律结构咨询
品牌化与市场推广
持续性商务管理
Research needed in entering the UK Market:
Conduct a feasibility study including research for a market entry strategy
Main Players & Market Share
Competition & Marketing approach
Sales Channels & Pricing policy
Marketing and defining some promotional parameters
Identify Unique Selling Point & International Mission Statement
Write a promotional profile in high-level English
Set up an English language Website
Organise PR events and run brand promotional activities
E-marketing: online social media networking, twitter and facebook, Press & publications
Identifying and assessing local partners and forming alliances:
Assessing and Identifying an appropriate partner for soft or hard alliance
Ongoing Business management services/support
Identification of Business premises, Showroom, Warehousing, retail units
Provision for Customer Services
Signing premises leases, legal work required
Business Insurance
Company secretarial & provision for Audit and Accountancy services
IT and telecommunications strategy
Best practice Company formation and legal implications